trusted by 1,000+ graphic designers ◡̈

"I just used this.
I am in love."
- Lori B.

1 6
4.9
Rated 4.9 out of 5 stars
27 Reviews

meet your new favorite graphic design tool:

Color Palette Builder

Color Palette Builder

$97.00 USD
$297.00 USD $97.00 USD
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Shipping calculated at checkout.

An easy, interactive online tool that helps you create semi-custom, ready-to-use color palettes. Create over 35 BILLION unique color palettes with this tool.
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Trusted by 1,000+ Graphic Designers

"Sam has built an incredible tool. I am very new to design and she made me feel like a pro. It is very easy to use, and took my brand's assets from a C- to an A, instantly. I highly recommend this tool to anyone who wants to learn more about design; be it a hobbies or an early career professional. I wish I could select 6 stars, because this tool is just that extra."

Meredith L.

"Easy to Use & Beautifully Made! Made creating a brand guide much easier and quicker!"

Hadley D.

"I've been using the Color Palette Builder for both personal and professional projects, and it has been an invaluable tool! Its range of color options, styles, and intuitive pairing features make creating cohesive and aesthetically pleasing palettes easy-peasy. The compliant color test ensuring that my palette meets accessibility standards is just the icing on the cake. This tool consistently provides the versatility and ease of use I need."

Rachael D.

"This color palette builder is great! I have tried a few different palette builders both paid and free and this is definitely the one I have liked the most. I feel like it is function-driven and when you use it with the free color buddy tool it makes building and using palette so much easier. I bought the builder on a bit of a whim and I am so glad that I did. I now use it regularly on all my graphic design projects"

Arianna A.

"Another A+ tool from The Color Palette Studio! This tool saves me SO much time it’s actually mind-blowing. It also has taught me so much about *how* to build an awesome color palette, so that’s another win. And I love the built-in accessibility tools! Highly, highly recommend this tool ⭐️⭐️⭐️⭐️⭐️"

Kat G.

"You need this! The Color Palette Builder is a fabulous tool. The possibilities are endless with it! I especially love that it connects to Pinterest boards that show so many examples of the vibes of each palette. If you design... you need this!"

Kate H.

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Included with this tool:

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Design Styles + Moodboards

Shop from the ever-growing list of design styles and mood boards.

Color Palette Formulas

Each Design Style has a custom color palette formula. Simply click to add colors to build a perfect color palette in 60 seconds or less.

Color Palette Tester

We integrated our original tool: The Color Palette Tester. In 1 click, you'll be able to test the color palette for contrast + select your favorite pairings

AI Name Generator

Customize your color names with our AI powered Color Name Generator.

Color Palette Style Guides

You get free access to the Color Palette Style guides so you can easily export your color palettes and send them off to your client in minutes (not hours).

Save Your Palettes for Later

Generate a URL to save your palettes for later, or export your palette as a PDF.

Design Styles + Moodboards

Shop from the ever-growing list of design styles and mood boards.

Color Palette Formulas

Each Design Style has a custom color palette formula. Simply click to add colors to build a perfect color palette in 60 seconds or less.

Color Palette Tester

We integrated our original tool: The Color Palette Tester. In 1 click, you'll be able to test the color palette for contrast + select your favorite pairings

1.png__PID:6c08b675-18c0-4745-91eb-c62ca6ed6b0e

AI Name Generator

Customize your color names with our AI powered Color Name Generator.

Color Palette Style Guides

You get free access to the Color Palette Style guides so you can easily export your color palettes and send them off to your client in minutes (not hours).

Save Your Palettes for Later

Generate a URL to save your palettes for later, or export your palette as a PDF.

How the Color Palette Builder works

Watch these fun videos to see me build & fix brand color palettes in less than 60 seconds!

Frequently Asked Questions

How does the Color Palette Builder work?

You'll get instant access to the web app. Simple shop the design styles and use the eyedropper tool to create your own semi-custom color palettes.

Is it a one-time payment or subscription?

Your license is a one-time purchase which gives you access to the template.

What's included?

With the purchase of the Color Palette Builder, you get instant access to:

The Color Palette Builder- our online web app that includes:

  • 12+ unique design styles
  • Custom mood boards, style descriptions, and design tips
  • A custom 'recipe' and 'ingredients' list for color palettes that use each style
  • The Color Palette Tester™
  • The Color Palette Style Guides- 10+ Canva templates to display & showcase your color palettes

Do I need fancy software to use this?

Not at all! The Color Palette Builder is a tool that we host on our own website as a simple web app.

The free bonus Style Guides are available in Canva, Figma, and Adobe Illustrator.

This tool works best with Google Chrome. It's functional with other browsers, but you get the MOST features with Google Chrome, which is what I recommend using.

Can I use this for my clients?







What's the refund policy?

Does this tool use AI?

Get the FREE Color Palette Cheat SheetSign up with your email address to receive the FREE guide: 10 Simple Tips for Creating the Perfect Color Palette for your Brand.By signing up, you agree to receive our occasional & fun marketing emails. ☺First nameEmail addressGIMME THE FREEBIE!

Payment methods

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Color Palette BuilderShannon C. from Singapore, SingaporeboughtColor Palette Builder40 seconds ago

Can I use this for my clients?

YES!

Your license includes:
-personal use (use it for yourself)
-commercial use (use it for your client projects)

Your license does NOT include resale. You are not permitted to duplicate, copy, or resell this product.

What's the refund policy?

Due to the nature of digital products, this product is non-refundable. If you have a question before downloading, please email 'sam@thecolorpalettestudio.com'.