an easy tool to create perfect, ready-to-use color palettes ◡̈
Use this tool to create more than 35 BILLION unique color palettes.
It's the first (and only) color palette tool to combine graphic design styles and functionality
How to use the Color Palette Builder
step 01
Choose your design style
Choose from the menu of 10+ unique graphic design styles.
Each style comes with a list of common visual elements, a short video from Sam, AND a custom-curated Pinterest® board with tons of inspiration.
Step 02
Build your color palette
Each design style comes with it's own 'ingredients' and step-by-step 'recipe', so you can create flawless color palettes every time.
Simply use the eyedropper tool and follow the 'recipe' to create as many palettes as you'd like.
Step 03
Test your colors for contrast
Use the built-in Color Palette Tester® to find your high-contrast, accessible pairings.
Find all of the pairings with a contrast score of 4.5 or higher in just ONE easy click.
Step 04
Export your gorgeous new color palette
You get free access to the Color Palette Style guides so you can easily export your color palettes and send them off to your client in minutes (not hours).
This tool is for...
✓ Graphic Designers
✓ Web Designers
✓ Artists
✓ Illustrators
✓ Brand Strategists
✓ And anyone who deals with color in their projects!
Meet the Design Styles
Included with this tool:
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Design Styles + Moodboards
Shop from the ever-growing list of design styles and mood boards. Each design style includes:
- a curated mood board
- a history of the style
- common visual elements
- personality traits + values
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Color Palette Formulas
Each Design Style has a custom color palette formula. Simply use the eyedropper tool to build a perfect color palette in 60 seconds or less.
These formulas are designer-approved, which means they have built-in accessibility + perfect vibes. -
Color Palette Tester
We integrated our original (& fan favorite) tool: The Color Palette Tester.
In 1 click, you'll be able to test the color palette for contrast + select your favorite pairings
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AI Name Generator
Customize your color names with our AI powered Color Name Generator. Get creative with it- create custom names based on your industry, design style, or favorite pop culture moment.
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Color Palette Style Guides
You get free access to the Color Palette Style guides so you can easily export your color palettes and send them off to your client in minutes (not hours).
Available as Canva, Figma, and Adobe Illustrator templates.
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Save Your Palettes for Later
Our most-requested feature is finally here. You can now click 'generate URL' to get a save-able link so you can access your palette in 1 click.
Want to share the palette with a client? Easy peasy. You can export your palette as a PDF in seconds.
This tool will save you HOURS by helping you create perfect color palettes, every. single. time.
Hey, I'm Sam.
This is gonna sound crazy, but the idea for the Color Palette Builder came to me one night as I was trying to fall asleep. I leaped out of bed and grabbed a pen to sketch out the idea for this tool. It just felt... special.
Creating color palettes comes easy to me- so I'm thrilled to share a tool that helps make them easy for YOU, too.
Your color palette is more than a collection of pretty colors. It's a representation of your values, ideals, and ~vibe~.
Creating color palettes should be FUN.
That's why I built this tool. I wanted to share the magic of color palettes with designers & brands all around the world, but in a way that felt creative & easy.
get lifetime access to all future updatesWith your one-time purchase, you'll get access to all future upgrades + updates.
Each time we add a new design style or an upgrade to this tool, you'll be grandfathered in.
Pretty neat, eh?
kind words
