One-Time Payment (no subscription!)
You read that right ☺ No pesky subscriptions, here! This license is a one-time payment.
With your one-time purchase, you'll get access to all future upgrades + updates. Each time we add a new design style or an upgrade to this tool, you'll be grandfathered in. Pretty neat, eh?
How It Works
1. Pick Your Inspiration
Start with a mood board, Pinterest board, photo, or even just a handful of colors OR choose from our curated Design Styles for instant inspiration.
2. Use Our Smart Color System™
Your inspiration auto-generates a structured color palette formula, sorting colors into light neutrals, bold colors, and dark neutrals. Hand-pick your colors or use the built-in generator to explore endless options.
3. Test & Save Your Palette
Instantly test for contrast & accessibility (WCAG A, AA, AAA). Save & export your palette with HEX codes, color names, and accessibility info.
Who It's For
✅ Graphic Designers who need consistent, balanced color palettes fast.
✅ Brand Strategists who need structured color palettes for clients.
✅ Entrepreneurs who want to DIY their brand color palettes.
✅ Web Designers who need high-contrast, accessible colors for UX/UI.
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Start with your source of inspiration: a mood board, photo, or choose one of our Design Styles!
Our Smart Color Formulas™ do the rest! Pick your colors manually or use our built-in generator.
Test your color palette for contrast & accessibility (using A, AA, or AAA guidelines)
Save & export your palette (& approved pairings) to your brand guidelines!
Unlike other color tools, the Color Palette Builder isn’t just a generator—it builds structured, accessible palettes designed for branding.
Create Palettes in 60 Secs
Instantly Brand-Ready
Built-In Accessibility
Save Your Palettes
Start with any inspiration— a mood board, photo, or handful of colors— into a ready-to-use brand color palette...instantly
Our Smart Color Formulas™will auto-generate a custom palette based on your brand’s look. If you already have a signature style—or you’re a designer—this feature is a game-changer.
Accessibility is key for a brand color palette. Now, you can select color pairings of any contrast score and filter between A, AA, and AAA ratings. Testing and ensuring accessible designs has never been this seamless.
Use our built-in name generator to create fun, on-brand themed names for your colors. No more 'light blue #2'.
No more digging through old files—save your palettes directly in your account. The tool will remember your color names, favorite pairings, and more, so you can revisit them anytime.
Export your visually-beautiful color palettes with color names, all color codes (HEX, RGB, CMYK, HSL) and approved pairings. They're so beautiful, you can just add them to your brand guidelines without all the tedious copying & pasting.
As a graphic designer obsessed with color palettes, I built this tool to solve every color frustration designers face.
Ready to see how easy it is?
