Brand in a Box: Oasis Juice Bar

Brand in a Box: Oasis Juice Bar

Samantha Remboldt

Welcome to ‘Brand in a Box': a weekly drop where I create a fictional brand & give you….

  • custom color palette & font pairings 

  • my reasons behind those choices

  • a website mockup so you can see HOW those elements come together (your most-requested feature!)

 

This week's fictional brand is 'Oasis Juice Bar': a local juice bar chain based in Kona, Hawaii.

Kona is a special place to me- Chris & I honeymooned there and loved the laid-back vibes, fresh local fruit, and vibrant art scene. We found a local coffee shop that had the *best* smoothie I've ever had, and that's 100% what inspired this brand.

I wanted to create a brand that felt JUICY, since Hawaiian fruits are some of the best I've ever had. These fonts, colors, & illustrations all come together to create a juicy brand that feels like a perfect smoothie.

These fonts & colors are perfect for:

  • brands that identify as fresh, vibrant, and playful
  • juice/fresh food brands (obvi!)
  • brands that want to feel 'juicy' and full of yummy tropical vibes

 

The Fonts: 

I was browsing through my font library and landed on 'Wild Mango', which ended up being the PERFECT playful serif (and, I mean, come ON that name is perfection). This font is bouncy and doesn't take itself too seriously- perfect for this juice bar.

Fonts:

 

The Colors: 

When I was crafting the brand colors, the only word I had in my mind was 'JUICY'. I wanted to pull fresh citrus and fruit-inspired shades. I had a lot of fun playing with vibrant citrus tones and pairing them with darker/lighter variations to get high-contrast pairs.

 

The Graphics: 

I found this pack of abstract fruits and it was exactly what I needed for this project. These hand-drawn illustrations bring a fresh energy to this brand, and make it feel so very personal & local.

Graphics:

 

 

The Website Mockup: 

GET OUR BEST-SELLING TOOL
Color Palette Pro
An all-in-one color palette tool for brand design.

Our Smart Color System™ turns any inspiration into a ready-to-use brand color palette... instantly.

★ ★ ★ ★ ★
FREEBIES
Color Contrast Checker

Free Color Contrast Checker

Test your brand colors for website accessibility in 10 seconds 🎨
Workshops

Free Workshops

Explore our FREE mini masterclasses to sharpen your design skills.
Back to blog

★ ★ ★ ★ ★

Say hello to your new favorite color palette tool:

Color Palette PRO

Excellent 4.97 | Trusted by 1,000+ Designers

Create beautiful, brand-ready color palettes in 60 seconds.

Our all‐in‐one tool helps you select, test, and finalize your brand’s perfect palette—without the guesswork.

Get Color Palette PRO

feature-item-1
Save HOURS of Guesswork
feature-item-2
Spark Creativity & Inspiration
feature-item-3
Ensure Accessibility

(A, AA, and AAA Compliance)
feature-item-4
Client-Ready Exports, Instantly
feature-item-5
One-Time Purchase

no subscriptions, seriously!

Read the Reviews

"Wow, I love this! It's insanely useful!! From generating themed names to contrast compliance - this tool is so much fun to use and saved me a ton of time."

Customer Reviews

Based on 79 reviews
90%
(71)
9%
(7)
1%
(1)
0%
(0)
0%
(0)
J
Julia B.
SO helpful

This tool has been an amazing addition to my design process. I'm so glad I got it! its such a time saver and it lays everything out really well. I highly recommend it!

Hi Julia,

Thank you for this wonderful review! I'm SO happy to hear that this tool is saving you time.

-Sam

M
Megan D.
I'm Obsessed!

I've been a fan of their tools from the beginning, but I've got to say the new Color Palette Pro is the best yet! As a web designer this is the first place I go to take my clients' inspiration and create a palette that's uniquely them, but also meets contrast guidelines. It's so much fun to use I could spend hours just creating amazing palettes. There's so much here, I could go on and on, do yourself a favor and grab this tool!

Hi Megan,

I'm so grateful for your review- thank you! I love your comment about spending hours just playing with the tool- I felt the exact same way when we were working on this new update. I'm glad this makes creating color palettes feel FUN. Thank you!

-Sam

K
Kelly D.
The Graphic Designer's Best Friend

WOW! This is the best tool and I love using it regularly for branding, graphic design, and web development projects. I highly recommend it to improve your creative process. Bonus: it's super fun to use, too!

Hi Kelly,

Your review means so much to us- thank you so much. I LOVE to hear that you're having fun using it, that was our whole goal with this update.

-Sam

E
Emma B.
Fantastic tools, overflowing with value!

Wow! Such fabulous tools! Having watched from the sidelines for a long time, I'm so glad to have finally made the leap and purchased these tools. What a lot of time I've been wasting up until now. Oops! Oh and I love how they all integrate with each other to make processes even easier. Thanks so much Sam and Chris for all the love and effort you put into these. It shows!

D
Dawn B.
Best tool ever

Love, love, love this tool!!!

123