Brand in a Box: Fleur and Fable

Brand in a Box: Fleur and Fable

Samantha Remboldt

Welcome to ‘Brand in a Box': a weekly drop where I create a fictional brand & give you….

  • custom color palette & font pairings 

  • my reasons behind those choices

  • a website mockup so you can see HOW those elements come together (your most-requested feature!)

 

This week's fictional brand is Fleur & Fable: a boutique wedding and event design studio that celebrates dreamy florals, light-as-air styling, and a whimsical sense of wonder.

This entire brand stemmed from a single source of inspiration: watercolor florals that I stumbled upon while checking my email this morning. I just adored the simple, airy nature of these watercolor florals and wanted to create an entire brand that *felt* like those florals.

These fonts & colors are perfect for:

  • brands that prioritize elegance, whimsy, and floral simplicity
  • upscale wedding planners & florists (obvi!)
  • brands that want to feel delicate and feminine

 

The Fonts: 

I loooove these hybrid font duos that include calligraphy + sleek serifs. They feel YUMMY to use in real life, and I actually love how simple they are to use (usually, you just capitalize a letter to switch to calligraphy fonts). I used Tokyo Dreams Hybrid for this heading font, and balanced with a very simple and thin body font: Open Sans Light.

Fonts:

 

The Colors: 

I started with the peachy 'bloom' color and the rest of the color palette just poured out. Instead of going with pure white, I created a few off-white colors, which feels less tech-y and more real-life. I would love to create more graphics with this palette, it feels so airy and elegant.

 

The Graphics: 

This entire project stemmed (oh! is that a pun?) from seeing these watercolor florals and knowing I *had* to create something with them. I love how versatile this pack was- I was able to create repeating patterns or borders with all the assets. These watercolor wildflowers were the perfect color palette and font inspiration for this project.

 

The Website Mockup: 

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Thank you for this wonderful review! I'm SO happy to hear that this tool is saving you time.

-Sam

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