Welcome to ‘Brand in a Box': a weekly drop where I create a fictional brand & give you….
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custom color palette & font pairings
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my reasons behind those choices
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a website mockup so you can see HOW those elements come together (your most-requested feature!)
This week's fictional brand is Fleur & Fable: a boutique wedding and event design studio that celebrates dreamy florals, light-as-air styling, and a whimsical sense of wonder.
This entire brand stemmed from a single source of inspiration: watercolor florals that I stumbled upon while checking my email this morning. I just adored the simple, airy nature of these watercolor florals and wanted to create an entire brand that *felt* like those florals.
These fonts & colors are perfect for:
- brands that prioritize elegance, whimsy, and floral simplicity
- upscale wedding planners & florists (obvi!)
- brands that want to feel delicate and feminine
The Fonts:
I loooove these hybrid font duos that include calligraphy + sleek serifs. They feel YUMMY to use in real life, and I actually love how simple they are to use (usually, you just capitalize a letter to switch to calligraphy fonts). I used Tokyo Dreams Hybrid for this heading font, and balanced with a very simple and thin body font: Open Sans Light.
Fonts:
- heading font: Tokyo Dreams Hybrid
- body font: Open Sans (free Google font!)
The Colors:
I started with the peachy 'bloom' color and the rest of the color palette just poured out. Instead of going with pure white, I created a few off-white colors, which feels less tech-y and more real-life. I would love to create more graphics with this palette, it feels so airy and elegant.
The Graphics:
This entire project stemmed (oh! is that a pun?) from seeing these watercolor florals and knowing I *had* to create something with them. I love how versatile this pack was- I was able to create repeating patterns or borders with all the assets. These watercolor wildflowers were the perfect color palette and font inspiration for this project.
The Website Mockup:
