Welcome to ‘Brand in a Box': a weekly drop where I create a fictional brand & give you….

• custom color palette & font pairings 

• my reasons behind those choices

• a website mockup so you can see HOW those elements come together (your most-requested feature!)

This week's fictional brand is Glow & Flow Yoga: a beachside yoga studio based in Vero Beach, Florida. I imagine that they have in-studio and beach yoga classes, and that their vibe is warm, welcoming, and embraces the natural flow of the ocean, mood, and sun.

These fonts & colors are perfect for:

• brands that prioritize comfort, flow, coziness, and playfulness
• feminine / boho brands
• brands that want to feel approachable & friendly (especially to millennials!)

The Fonts: 

I chose 'Perfectly Nineties' as the heading font because I think it's a strong, flow-y serif. There are other serifs that are thinner/sharper/sleeker, but I like the round-ness and strength of PN- perfect for a yoga studio that encourages strength and growth. This font just felt... strong to me.

Fonts:

• Perfectly Nineties (by one of my favorite type designers/friend: Jen Wagner!)
• Gopher Mono
• HK Grotesk (free Google font!)

The Colors: 

This palette came about so naturally: I knew I wanted to lean into some bright, playful, warm boho colors. I was inspired by the sunset colors I saw at Vero Beach when I visited in January.

The Graphics: 

This one was easy- I just used free Canva elements! I searched 'boho shapes' in Canva's graphics tab and found lots of options. I chose to go with abstract sun, moon, and 'blob' style graphics to lean into the flow-y vibes of this brand. 

The Website Mockup: