Brand in a Box: Glow & Flow Yoga

Brand in a Box: Glow & Flow Yoga

Samantha Remboldt

Color palette & font pairings for a warm, beachy, boho brand. 

Welcome to ‘Brand in a Box': a weekly drop where I create a fictional brand & give you….

  • custom color palette & font pairings 

  • my reasons behind those choices

  • a website mockup so you can see HOW those elements come together (your most-requested feature!)

 

This week's fictional brand is Glow & Flow Yoga: a beachside yoga studio based in Vero Beach, Florida. I imagine that they have in-studio and beach yoga classes, and that their vibe is warm, welcoming, and embraces the natural flow of the ocean, mood, and sun.


These fonts & colors are perfect for:

  • brands that prioritize comfort, flow, coziness, and playfulness
  • feminine / boho brands
  • brands that want to feel approachable & friendly (especially to millennials!)

 

 

The Fonts: 

I chose 'Perfectly Nineties' as the heading font because I think it's a strong, flow-y serif. There are other serifs that are thinner/sharper/sleeker, but I like the round-ness and strength of PN- perfect for a yoga studio that encourages strength and growth. This font just felt... strong to me.

Fonts:

 

The Colors: 

This palette came about so naturally: I knew I wanted to lean into some bright, playful, warm boho colors. I was inspired by the sunset colors I saw at Vero Beach when I visited in January.

 

The Graphics: 

This one was easy- I just used free Canva elements! I searched 'boho shapes' in Canva's graphics tab and found lots of options. I chose to go with abstract sun, moon, and 'blob' style graphics to lean into the flow-y vibes of this brand. 

 

The Website Mockup: 

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