Welcome to ‘Brand in a Box': a weekly drop where I create a fictional brand & give you….

• custom color palette & font pairings 

• my reasons behind those choices

• a website mockup so you can see HOW those elements come together (your most-requested feature!)

This week's fictional brand is 'Cloud Nine Doula Services': Nashville-based doula services for expectant parents seeking calm guidance through pregnancy, birth, and the early postpartum period.

I'm writing this as I'm 9 months pregnant, so that could have been part of the inspiration for this week's brief. 👶 I'm currently deep in babyland- shopping for the crib, changing tables, etc.

All that considered, it was SO much fun to create a fictional doula brand. I wanted the vibe to be soft, friendly, and encouraging. There's so much dang INFO in this industry, I wanted this brand to feel like a best friend who was going to be there for you in a major life moment.

I loved adding little encouraging messages to the website mockup (like 'deep breaths') to give it a more friendly feel. This is 100% a doula I would hire!

These fonts & colors are perfect for:

• brands that prioritize soft, gentle, nurturing vibes
• baby & childcare-facing brands (obvi!)
• brands that want to feel high-end, but also approachable

The Fonts: 

For this brand, I got to use one of my FAVORITE fonts: Canela. I'll be honest- she's a splurge (she's my most expensive typeface). HOWEVER. I think she *immediately* gives a high-end feel to any brand. And I looooved combining her with that handwritten script for a friendly, approachable vibe. It feels elegant, but approachable (which was exactly the vibe I wanted!).

• heading font: Canela
• subheading font: Miss Confidential
• body font: Proxima Nova (available on Adobe Fonts, but you can use any basic sans font)

The Colors: 

For these brand colors: I wanted to lean into a soft & dreamy vibe (I mean, 'cloud 9' already sounds so dreamy!). I pulled colors from the cloudy graphics and ended up with a gorgeous medley of soft & dreamy pastels. Since the graphics bring in so many pastel shades, I kept our base palette super simple: a warm light neutral, a cool dark neutral, and some pastel hero colors.

The Graphics: 

I didn't want to go too 'on the nose' with the cloud theme, so I searched for abstract cloud graphics. I stumbled on this pack and it was PERFECT. It actually included a lottttt more images than I was expecting, and these were so subtle that they made great backgrounds for text + background sections. I can totally see these being used for backgrounds on social media graphics, too. Highly recommend this graphics pack.

• Abstract Sunlight Backgrounds: to get those dreamy pastel backgrounds

The Website Mockup: