Brand in a Box: Twilight Apothecary

Samantha Remboldt

June 9, 2025

Welcome to ‘Brand in a Box': a weekly drop where I create a fictional brand & give you….

custom color palette & font pairings
my reasons behind those choices
a website mockup so you can see HOW those elements come together (your most-requested feature!)

This week's brand is 'Twilight Apothecary': a mystical, moody apothecary that sells artisan soaps and herbal remedies. I know I say this every week, but this brand was so much FUN to bring to life.

I leaned into more natural, herb-based, semi-gothic vibes for this brand. The color palette couldn't be simpler (it's only 3 colors!) and the fonts lean into the 'typewriter' vibe that I was craving. I can totally picture a line of candle/soap labels for this brand.

But the graphics are reallllllly what bring this brand to life. I found a lovely pack of herb + apothecary illustrations (SVG's, so I can change the colors!) that worked perfectly to bring the gothic, herbal vibes.

These fonts & colors are perfect for:

brands that prioritize natural remedies, nostalgia, and the mind/body connection
gothic/artisanal brands
brands that want to feel 'crunchy' and natural

The Fonts:

I had a font in my library called 'Apothecary Serif' and it turned out to be a PERFECT match for this project. It feels handwritten, yet artisinal. It reminds me a bit of Taylor Swift's Folklore era- which was exactly the vibe I wanted.

Fonts:

heading font: Apothecary Serif
body font: Courier Prime (free google font!)

The Colors:

Hold on to your hats because this is a three color palette. I only used 3 colors: a light neutral (parchment), a dark neutral (midnight), and a bold(ish) color (herbs). IMO- this reduced palette carries its weight and lets the fonts & graphics shine.

The Graphics:

I found this pack of apothecary herbs/tools and instantly knew it was the perfect addition to this project. I also love how the handwritten feel matches the heading font- making everything come together beautifully.

Graphics:

Apothecary Bundle: to get those hand-drawn herbs + apothecary illustrations

The Website Mockup:

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Brand in a Box: Twilight Apothecary

The Fonts:

The Colors:

The Graphics:

The Website Mockup:

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Say hello to your new favorite color palette tool:

Color Palette PRO

Create beautiful, brand-ready color palettes in 60 seconds.

Our all‐in‐one tool helps you select, test, and finalize your brand’s perfect palette—without the guesswork.

Read the Reviews

"Wow, I love this! It's insanely useful!! From generating themed names to contrast compliance - this tool is so much fun to use and saved me a ton of time."

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