obsession-worthy color palette tools for brands & designers

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say hello to our best-selling tools:

Your color palette should include elements of:

  • psychology

    how your colors influence emotions, perceptions, and behaviors

  • business strategy

    how your colors align with your vision and connect with your target audience

  • graphic design

    how your colors follow design principles of harmony, accessibility, & balance

Hi! I'm Sam

COLOR PALETTE DESIGNER

I'm a self-taught graphic designer and color palette expert. I started this studio because I wanted to specialize in a field of graphic design that I absolutely love: brand color palettes.

I live, breathe, and geek out over color palettes. There's a science to building palettes that connect with your dream clients- and I'm always studying.

I create resources, tools, & content so that you can create premium color palettes in minutes, not weeks.

inquire about speaking

the reviews are in

🎨

the reviews are in

🎨

the reviews are in

🎨

the reviews are in

🎨

the reviews are in

🎨

the reviews are in

🎨

the reviews are in

🎨

the reviews are in

🎨

the reviews are in

🎨

the reviews are in

🎨

  • ★ ★ ★ ★ ★

    "I love this tool. It has saved me countless hours in coming up for the perfect color palette for my brand. It's also been a fun inspiration to turn to when I need to get work done and am just feeling a in a slump. Perusing through the different Styles, watching the videos, and even learning a bit about the history of the styles is enough to jump start my creative brain."

    -Ilana

  • ★ ★ ★ ★ ★

    "I just used this. I am in love. This is going to help me so much in my business. Absolutely unbelievable. "

    -Lori B.

  • ★ ★ ★ ★ ★

    "I absolutely LOVE the Color Palette Builder! Choosing the perfect color palette for my designs has always been a struggle for me (how can I decide when I love all the colors?!), but this tool makes it so easy to craft palettes that are cohesive and on-brand. THANK YOU!!!"

    -Brandy C.

  • ★ ★ ★ ★ ★

    "I've been stuck on my own branding colors for my biz and your color tester made it come together! Love love LOVE."

    -Brenda G.

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our biggest fans:

✓ Graphic Designers

✓ Web Designers

✓ Virtual Assistants

✓ Illustrators

✓ Brand Strategists

✓ Freelancers & Founders

✓ And anyone who deals with color in their projects!

this sounds like me!

recent posts:

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  • Trending Color: Gen Z Purple

    Trending Color: Gen Z Purple

    Gen Z Purple: the color trend that's capturing hearts and dominating brands, reflecting a generation's quest for authenticity, inclusivity, and sustainability.

    Trending Color: Gen Z Purple

    Gen Z Purple: the color trend that's capturing hearts and dominating brands, reflecting a generation's quest for authenticity, inclusivity, and sustainability.

  • How to Create Seasonal Color Palettes

    How to Create Seasonal Color Palettes

    Want an ever-evolving color palette? Learn how to create custom color palettes based on seasons, collections, products, holidays, and collaborations.

    How to Create Seasonal Color Palettes

    Want an ever-evolving color palette? Learn how to create custom color palettes based on seasons, collections, products, holidays, and collaborations.

  • The Importance of Neutrals

    The Importance of Neutrals

    Neutral colors may seem unassuming, but they hold the power to transform your website's aesthetic. Learn why these often-overlooked shades are essential for a balanced and effective design

    The Importance of Neutrals

    Neutral colors may seem unassuming, but they hold the power to transform your website's aesthetic. Learn why these often-overlooked shades are essential for a balanced and effective design

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