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Your color palette should include elements of:
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psychology
how your colors influence emotions, perceptions, and behaviors
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business strategy
how your colors align with your vision and connect with your target audience
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graphic design
how your colors follow design principles of harmony, accessibility, & balance

Hi! I'm Sam
COLOR PALETTE DESIGNER
I'm a self-taught graphic designer and color palette expert. I started this studio because I wanted to specialize in a field of graphic design that I absolutely love: brand color palettes.
I live, breathe, and geek out over color palettes. There's a science to building palettes that connect with your dream clients- and I'm always studying.
I create resources, tools, & content so that you can create premium color palettes in minutes, not weeks.
the reviews are in
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the reviews are in
🎨
the reviews are in
🎨
the reviews are in
🎨
the reviews are in
🎨
the reviews are in
🎨
the reviews are in
🎨
the reviews are in
🎨
the reviews are in
🎨
the reviews are in
🎨
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★ ★ ★ ★ ★
"I love this tool. It has saved me countless hours in coming up for the perfect color palette for my brand. It's also been a fun inspiration to turn to when I need to get work done and am just feeling a in a slump. Perusing through the different Styles, watching the videos, and even learning a bit about the history of the styles is enough to jump start my creative brain."
-Ilana
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★ ★ ★ ★ ★
"I just used this. I am in love. This is going to help me so much in my business. Absolutely unbelievable. "
-Lori B.
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★ ★ ★ ★ ★
"I absolutely LOVE the Color Palette Builder! Choosing the perfect color palette for my designs has always been a struggle for me (how can I decide when I love all the colors?!), but this tool makes it so easy to craft palettes that are cohesive and on-brand. THANK YOU!!!"
-Brandy C.
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★ ★ ★ ★ ★
"I've been stuck on my own branding colors for my biz and your color tester made it come together! Love love LOVE."
-Brenda G.
our biggest fans:
✓ Graphic Designers
✓ Web Designers
✓ Virtual Assistants
✓ Illustrators
✓ Brand Strategists
✓ Freelancers & Founders
✓ And anyone who deals with color in their projects!
recent posts:
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Trending Color: Gen Z Purple
Gen Z Purple: the color trend that's capturing hearts and dominating brands, reflecting a generation's quest for authenticity, inclusivity, and sustainability.
Trending Color: Gen Z Purple
Gen Z Purple: the color trend that's capturing hearts and dominating brands, reflecting a generation's quest for authenticity, inclusivity, and sustainability.
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How to Create Seasonal Color Palettes
Want an ever-evolving color palette? Learn how to create custom color palettes based on seasons, collections, products, holidays, and collaborations.
How to Create Seasonal Color Palettes
Want an ever-evolving color palette? Learn how to create custom color palettes based on seasons, collections, products, holidays, and collaborations.
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The Importance of Neutrals
Neutral colors may seem unassuming, but they hold the power to transform your website's aesthetic. Learn why these often-overlooked shades are essential for a balanced and effective design
The Importance of Neutrals
Neutral colors may seem unassuming, but they hold the power to transform your website's aesthetic. Learn why these often-overlooked shades are essential for a balanced and effective design