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Color Palette Review
Visualize Value is a personal development and business strategy account run by Jack Butcher.
I first came across this brand when I took Jack's workshop in 2018 in Nashville. I remember thinking: 'damn, his design style is clean'.
Visualize Value's simple social media posts are iconic (and often re-shared thousands of times). His use of two simple colors (black and white) make it easy to read.
His contrast ratio is the highest that it can possibly be (black and white have a contrast ratio of 21:1). I've taken Jack's course and he quotes something that I think about often: "make one decision to save you hundreds". By that- he's intentionally chosen to use only 2 colors in his branding so that he can focus on his message, not his colors.
Color Palette Vibe: Simple Black & White
Color Palette Formula: Dynamic Duo
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