Color Palette

ColorHex CodeHow It's UsedColor Category
                                      #FFFEFFneutral colorwhite
                                      #26292Aneutral colorblack
                                      #E5202Bhero colorred
                                      #858585neutral colorgrey
                                      #E8EAEDneutral colorgrey
                                      #0C0C0Cneutral colorblack

Color Palette Review

MKBHD is one of the most iconic, well-known tech reviewers out there. Whenever I want to try a new device- I check his channel to see what he recommends.

MKBHD's palette is so clean and simple. The monochromatic black/white combo is clean and super easy to read on his website. I also love his appreciation for #MatteBlackEverything on his products and collabs.

I absolutely LOVE the pop of red that he incorporates in his branding for a few reasons: -it helps him stand out against a sea of same-ness in the B/W space (especially in tech)-the red reminds me a LOT of the Youtube red, which is perfect for MKBHD since he's been building his channel on Youtube for 10+ years-it gives his brand a state of alert-ness. When I see red, I pay attention.

12/10 for this palette and high fives to the Studio team.

Color Palette Vibe: Matte Black (& White & Red) Everything
Color Palette Formula: Hero Color



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