Side by Side Chai
Color Palette
| Color | Hex Code | How It's Used | Color Category |
|---|---|---|---|
| #F0DDC4 | hero color | beige | |
| #FEEFE0 | hero color | pink | |
| #C7893E | hero color | brown | |
| #FFFFFF | hero color | white | |
| #F2DBB3 | hero color | beige | |
| #FEB98D | hero color | pink |
Color Palette Review
Side by Side is a chai company based in Nashville, TN. I came across their booth at a local art fair and my very first question was "who did your branding?! it's gorgeous". My second question was "can I have a million more samples?".
Low key- their chai is SO yummy. BUT their color palette is equally warm and yummy. It's got this fresh, warm energy to it. It just FEELS like a cup of chai.
I love how they balance all of the warm beige, orange, and pink tones to make the brand feel like a cozy latte.
Color Palette Vibe: Warm and Cozy
Color Palette Formula: Iconic Family
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