How to Translate a Brand Personality into a Color Palette
what you'll learn in this workshop:
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How to Craft a Brand Personality
Brand personality is the heart of color palette design. You'll learn how to build an obsession-worthy brand personality.
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Ingredients for a Successful Color Palette
We'll explore the essential ingredients you need for an accessible, strategy-focused palette. As a fun bonus, we'll break down some brands that are doing it sooooo right.
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Color Psychology vs. Color Palette Psychology
We'll explore the psychological meanings behind colors and how you can create palettes that tap into human behavior.
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The Journey of Building a Color Palette
I'll show you the step-by-step process for crafting perfect color palettes, every single time.
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How to Translate a Brand Personality into a Color Palette
The main focus of this workshop: I'll show you how to take that unique brand personality and magically transform it into a perfect color palette.
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My Favorite Tools & Resources
I'll show you some of my favorite, designer-approved tools for crafting brand personalities, mood boards, and color palettes.
this workshop is for...
- Graphic Designers, Brand Designers & Web Designers interested in color psychology
- Illustrators & Artists who want to master color palettes for their next projects.
- Business owners aiming to build a strong, memorable brand.
Hiiiii, I'm Sam
I'm a graphic designer & color palette expert based in Nashville, TN. I create tools & resources to help brands create perfect color palettes using:
- psychology: how your colors influence emotions, perceptions, and behaviors
- business strategy: how your colors align with your vision and connect with your target audience
- graphic design: how your colors follow design principles of harmony, accessibility, & balance