How to Translate a Brand Personality into a Color Palette

FREE WORKSHOP:

Wednesday,
September 18, 2024
10am - 11am CST

( 11am - 12pm EST / 8am - 9am PST )

what you'll learn in this workshop:

  • How to Craft a Brand Personality

    Brand personality is the heart of color palette design. You'll learn how to build an obsession-worthy brand personality.

  • Ingredients for a Successful Color Palette

    We'll explore the essential ingredients you need for an accessible, strategy-focused palette. As a fun bonus, we'll break down some brands that are doing it sooooo right.

  • Color Psychology vs. Color Palette Psychology

    We'll explore the psychological meanings behind colors and how you can create palettes that tap into human behavior.

  • The Journey of Building a Color Palette

    I'll show you the step-by-step process for crafting perfect color palettes, every single time.

  • How to Translate a Brand Personality into a Color Palette

    The main focus of this workshop: I'll show you how to take that unique brand personality and magically transform it into a perfect color palette.

  • My Favorite Tools & Resources

    I'll show you some of my favorite, designer-approved tools for crafting brand personalities, mood boards, and color palettes.

this workshop is for...

  • Graphic Designers, Brand Designers & Web Designers interested in color psychology
  • Illustrators & Artists who want to master color palettes for their next projects.
  • Business owners aiming to build a strong, memorable brand.

Hiiiii, I'm Sam

I'm a graphic designer & color palette expert based in Nashville, TN. I create tools & resources to help brands create perfect color palettes using:

  • psychology: how your colors influence emotions, perceptions, and behaviors
  • business strategy: how your colors align with your vision and connect with your target audience
  • graphic design: how your colors follow design principles of harmony, accessibility, & balance
follow me on IG

important information

This workshop is absolutely free. ☺

The live workshop will be Wednesday, September 18, 10am - 11am CST. Replay will be available.

Seats are limited, so save your spot!

WORKSHOP FAQ'S

"I can't attend the live workshop, will it be recorded?"

It sure will! You'll have access to the workshop replay + slides within 24 hours of the live workshop.

That being said, I do encourage you to attend the live workshop because it's going to be FUN and you'll get to ask me all your color-related questions.

"Is this a free workshop?"

Yup! Totally, 100% free. My thank-you gift for your incredible support of my ideas over this last year. ☺

"What topics will be covered in this workshop?"

In this workshop, we're going to explore how to translate a brand personality into a brand color palette.

Here are the topics we'll explore:

  • Color Psychology vs. Color Palette Psychology
  • What makes something a successful brand color palette (with examples)
  • How to find a brand personality
  • The journey of building a color palette
  • How to translate a personality into a color palette
  • My favorite tools & resources

"When is the workshop?"

September 18, 2024
10am - 11am CST