Mistake #1 - Forgetting Contrast 101

• • Light pink text on a white background might look sleek, but your readers will need a magnifying glass to actually read your copy.
    
    
  • 🛠️ How to Fix: test your brand colors using the Color Contrast Checker or Color Palette PRO to ensure your text + background pairs have 4.5+ contrast scores.
    

Mistake #2 - Ignoring Brand Personality

• • If your colors don’t match your brand vibe (and voice!), you’re missing a prime opportunity to stand out in a busy inbox.
    
    
  • 🛠️ How to Fix: Take some time to define your brand personality (you can use this list of 500+ personality traits to find words that fit your vibe). Then, choose a design style that matches your personality and only then can you properly choose your brand colors to match your vibe.
     

Mistake #3 - Forgetting Your Target Audience

• • Sure, lavender is adorable, but does it actually help you attract your target audience?
    
    
  • 🛠️ How to Fix: Consider your target audience/customer/persona: 
    • are they a Millennial parent? 
    • Are they construction workers? 
    • Are they a Gen Z college student? 
      
      All of these factors are suuuuuper important when choosing your brand colors. Make sure that the palette you create attracts (not repels!) your target audience.
       

Mistake #4 - Copying Your Competitors

• • Taking color cues straight from your competitors’ playbook can leave your brand blending into the background.
    
    
  • 🛠️ How to Fix: Be aware of your competitor’s brand colors, but don’t try to copy them just because you think those colors ‘work’ in your industry. Instead- craft a color story that’s distinctly you.