Brand Identifying Words

Here’s a list of 500+ adjectives to help you craft your perfect brand identity. I recommend choosing 5-10 words from this list. Even better- create a second list of words that definitely DON’T describe your brand. This way, you’ll know why you are, and who you are not.

  • A

    • Accepting
    • Accessible
    • Accommodating
    • Accountable
    • Action-Oriented
    • Active
    • Adaptable
    • Adaptive
    • Adept
    • Admirable
    • Adorable
    • Adventurous
    • Affordable
    • Agreeable
    • Airy
    • Alert
    • Alluring
    • Altruistic
    • Amazing
    • Ambitious
    • Amusing
    • Analytical
    • Androgynous
    • Antique
    • Approving
    • Artistic
    • Assertive
    • Astute
    • Athletic
    • Attentive
    • Authentic

  • B

    • Beachy
    • Boho
    • Bold
    • Botanical
    • Boundless
    • Brave
    • Bright
    • Bubbly
    • Budget

  • C

    • Calm
    • Candid
    • Capable
    • Captivating
    • Carefree
    • Careful
    • Caring
    • Casual
    • Cautious
    • Challenging
    • Charismatic
    • Charming
    • Cheerful
    • Cheery
    • Chic
    • Choosy
    • Classic
    • Clean
    • Clever
    • Coastal
    • Coherent
    • Collaborative
    • Colorful
    • Comfortable
    • Comforting
    • Compelling
    • Competent
    • Compliant
    • Complex
    • Concerned
    • Confident
    • Conscientious
    • Conservative
    • Considerate
    • Consistent
    • Contemplative
    • Contemporary
    • Content
    • Contrarian
    • Controlled
    • Convenient
    • Cool
    • Cooperative
    • Corporate
    • Cosmopolitan
    • Country
    • Courageous
    • Couture
    • Cozy
    • Crafty
    • Creative
    • Credible
    • Cultured
    • Curious
    • Current
    • Custom
    • Cutting Edge

  • D

    • Dainty
    • Daring
    • Darling
    • Dashing
    • Dazzling
    • Debonair
    • Decisive
    • Decorous
    • Decorated
    • Deep
    • Deliberate
    • Delicate
    • Delightful
    • Deluxe
    • Dependable
    • Detailed
    • Determined
    • Dignified
    • Diligent
    • Diplomatic
    • Direct
    • Discerning
    • Disciplined
    • Discreet
    • Disruptive
    • Dramatic
    • Dreamy
    • Driven
    • Dynamic

  • E

    • Eager
    • Earthy
    • Easygoing
    • Eccentric
    • Eclectic
    • Edgy
    • Educational
    • Efficient
    • Effortless
    • Elaborate
    • Elated
    • Elegant
    • Eminent
    • Enchanting
    • Encouraging
    • Endearing
    • Enduring
    • Energetic
    • Engaging
    • Enigmatic
    • Enterprising
    • Entertaining
    • Enthusiastic
    • Equitable
    • Ethereal
    • Exacting
    • Excellent
    • Excited
    • Exciting
    • Exclusive
    • Expensive
    • Expert
    • Exquisite
    • Extravagant
    • Extroverted
    • Exuberant

  • F

    • Fabulous
    • Fair
    • Faithful
    • Familiar
    • Fancy
    • Fantastic
    • Fashionable
    • Fast
    • Fearless
    • Feminine
    • Festive
    • Fierce
    • Fine
    • Fit
    • Flexible
    • Flirty
    • Floral
    • Forgiving
    • Formal
    • Forward Thinking
    • Frank
    • Free
    • Fresh
    • Friendly
    • Fun
    • Functional
    • Funny
    • Future-Oriented
    • Futuristic

  • G

    • Generous
    • Gentle
    • Genuine
    • Giving
    • Glamorous
    • Glorious
    • Good
    • Gorgeous
    • Graceful
    • Grand
    • Groundbreaking
    • Guilt-free

  • H

    • Happy
    • Hard
    • Hard-working
    • Harmonious
    • Healthy
    • Heavy
    • Helpful
    • High-Tech
    • High-Touch
    • Hilarious
    • Hip
    • Historic
    • Holistic
    • Homey
    • Honest
    • Honorable
    • Hopeful
    • Humble

  • I

    • Imaginative
    • Impactful
    • Impartial
    • Impulsive
    • Independent
    • Indulgent
    • Industrial
    • Industrious
    • Influential
    • Informal
    • Ingenious
    • Innocent
    • Innovative
    • Inquisitive
    • Inscrutable
    • Insightful
    • Inspiring
    • Instinctive
    • Intellectual
    • Intense
    • Intentional
    • Intriguing
    • Intuitive
    • Inventive
    • Inviting
    • Involved
    • Irreverent

  • J

    • Jolly
    • Joyful
    • Joyous

  • K

    • Kind
    • Kind-Hearted
    • Knowledgeable

  • L

    • Lavish
    • Lawful
    • Level
    • Liberal
    • Light
    • Likeable
    • Lively
    • Logical
    • Lovely
    • Loving
    • Low Maintenance
    • Loyal
    • Lucky
    • Lush
    • Luxurious

  • M

    • Magical
    • Magnetic
    • Majestic
    • Masculine
    • Mature
    • Measured
    • Mechanical
    • Messy
    • Methodical
    • Meticulous
    • Metropolitan
    • Mindful
    • Minimal
    • Moderate
    • Modern
    • Modest
    • Moody
    • Multi-talented
    • Mysterious
    • Mystical

  • N

    • Natural
    • Nautical
    • Neat
    • Nice
    • Nifty
    • Noble
    • Noisy
    • No-nonsense
    • Nostalgic

  • O

    • Obedient
    • Old-Fashioned
    • Open
    • Open-minded
    • Optimistic
    • Opulent
    • Orderly
    • Organic
    • Organized
    • Original
    • Outdoorsy
    • Outgoing

  • P

    • Painstaking
    • Passionate
    • Patient
    • Peaceful
    • Perceptive
    • Perfect
    • Perfected
    • Permissive
    • Persistent
    • Philosophical
    • Placid
    • Plain
    • Plausible
    • Playful
    • Pleasant
    • Plucky
    • Poetic
    • Polished
    • Polite
    • Posh
    • Positive
    • Powerful
    • Practical
    • Pragmatic
    • Precious
    • Predictable
    • Present
    • Pretty
    • Principled
    • Pristine
    • Private
    • Productive
    • Professional
    • Progressive
    • Protective
    • Proud
    • Punctual
    • Pure
    • Purpose-Driven
    • Purposeful

  • Q

    • Quaint
    • Questioning
    • Quick
    • Quiet
    • Quirky

  • R

    • Radiant
    • Rational
    • Raw
    • Realistic
    • Rebellious
    • Receptive
    • Reflective
    • Refreshing
    • Relaxed
    • Relaxing
    • Reliable
    • Relieved
    • Resilient
    • Resolute
    • Resourceful
    • Responsible
    • Retro
    • Revolutionary
    • Rhetorical
    • Righteous
    • Robust
    • Romantic
    • Routine
    • Royal
    • Rugged
    • Rustic

  • S

    • Safe
    • Sage
    • Scalable
    • Scholarly
    • Scientific
    • Scrappy
    • Secure
    • Sedate
    • Seductive
    • Seemly
    • Selective
    • Self-Assured
    • Selfless
    • Self-liking
    • Self-sufficient
    • Sensible
    • Sensitive
    • Sentimental
    • Serene
    • Serious
    • Sexy
    • Shabby
    • Sharp
    • Shrewd
    • Silly
    • Simple
    • Sincere
    • Skillful
    • Sleek
    • Smart
    • Smiling
    • Sociable
    • Social
    • Solid
    • Soft
    • Soothing
    • Sophisticated
    • Soulful
    • Specialized
    • Specific
    • Spiritual
    • Splendid
    • Spontaneous
    • Sporty
    • Stable
    • Standard
    • Steadfast
    • Steady
    • Stimulating
    • Stoic
    • Straight-forward
    • Strategic
    • Striking
    • Strong
    • Structured
    • Studious
    • Stunning
    • Successful
    • Succinct
    • Sumptuous
    • Sustainable
    • Swanky
    • Sweet
    • Sympathetic
    • Systematic

  • T

    • Tactful
    • Talented
    • Tech-Savvy
    • Thoughtful
    • Thrifty
    • Timeless
    • Timely
    • Tireless
    • Tolerant
    • Tough
    • Traditional
    • Tranquil
    • Transparent
    • Trendy
    • Trusting
    • Trustworthy
    • Truthful

  • U

    • Unassuming
    • Unbiased
    • Unconventional
    • Understanding
    • Understated
    • Unified
    • Unique
    • Unprecedented
    • Unusual
    • Upbeat
    • Urban

  • V

    • Values-Driven
    • Versatile
    • Vibrant
    • Vigorous
    • Vintage
    • Vivacious
    • Vivid

  • W

    • Warm
    • Welcoming
    • Whimsical
    • Wholesome
    • Wild
    • Willing
    • Winning
    • Wise
    • Wistful
    • Witty
    • Wonderful
    • Woodsy
    • Worldly

  • Y / Z

    • Youthful
    • Zany
    • Zealous