How to Pair Fonts with Color Palettes 🎨
December 7, 2023
10am - 11am CST
( 11am - 12pm EST / 8am - 9am PST )
what you'll learn in this workshop:
The Psychology of Font Styles
We'll explore the different psychological influences of font styles such as serif, sans serif, slab, script, handwritten fonts, etc. You'll see how each style tells its own story!
How to Pair Fonts with Color Palettes
Get ready to play matchmaker! I'll teach you the art of creating a brand personality that shines through your color and font pairings.
Customizing Fonts to Match a Design Style
Here’s where you get to be the artist! We'll delve into the exciting ways you can tweak fonts to perfectly suit your brand with things like letter-spacing, font weight, and cool text transformations.
Heading Fonts vs. Body Fonts
We'll dive into the differences between heading and body fonts. Plus, as a special treat, I'll share some of my all-time favorite body fonts and show you how top brands use them like pros.
How to Create a Brand Font Hierarchy
Ready for some font magic? I'll craft a brand font hierarchy live in this workshop! You'll learn how to make easy-peasy font guidelines that you (or your clients) can follow effortlessly.
Font Trends & 2024 Predictions
Let's talk about what's hot in the font world! We'll explore the trendiest fonts of the year and peek at some trailblazing brands leading the typography charge. Get ready to be inspired and stay ahead of the curve!
Hiiiii, I'm Sam
I'm a graphic designer & color palette expert based in Nashville, TN. I create tools & resources to help brands create perfect color palettes using:
- psychology: how your colors influence emotions, perceptions, and behaviors
- business strategy: how your colors align with your vision and connect with your target audience
- graphic design: how your colors follow design principles of harmony, accessibility, & balance
I'm also a TOTAL font nerd and am really excited to have a workshop where we can explore the intersection of fonts AND colors. 🎨
"I can't attend the live workshop, will it be recorded?"
It sure will! You'll have access to the workshop replay + slides within 24 hours of the live workshop.
That being said, I do encourage you to attend the live workshop because it's going to be FUN and you'll get to ask me all your color-related questions.
"Is this a free workshop?"
Yup! Totally, 100% free. My thank-you gift for your incredible support of my ideas over these last 3 months.
"What topics will be covered in this workshop?"
In this workshop, we're going to explore how to pair fonts with our brand color palettes.
Here are the topics we'll explore:
- The Psychology of Font Styles
- How to Pair Fonts with Color Palettes
- Customizing Fonts to Match a Design Style
- Heading Fonts vs. Body Fonts
- How to Create a Brand Font Hierarchy
- Font Trends & 2024 Predictions
"When is the workshop?"
Thursday, December 7, 2023
10am - 11am CST