BEFORE:

Inaccessible, hard to read, low contrast

BEFORE:

Inaccessible, hard to read, low contrast

AFTER:

Cohesive, website-ready, accessible

AFTER:

Cohesive, website-ready, accessible

FREE LIVE WORKSHOP

How to Fix ANY Color Palette 🎨

A fast, practical workshop for designers and DIY brand-builders who want cohesive, consistent color palettes—without guesswork.

LIVE WORKSHOP:
Tuesday, October 7, 2025
10am CST / 11am EST

By signing up, you agree to receive our workshop reminders & marketing emails ☺

what you'll learn in this live workshop:

  • Color Harmony Rules

    We'll explore common color harmony rules (analogous, triadic, complementary, etc.) so that you know how to choose the right formula for your palettes.

  • How to Balance a Color Palette

    I'll show you how to take your existing brand colors & choose the PERFECT neutrals & hero colors so that it's ready-to-use.

  • Accessibility & WCAG Complaince

    Deep-dive into the WCAG accessibility requirements for website colors to avoid legal troubles & inaccessibility!

  • Usage Rules

    You'll learn how to assign roles to each brand color (hero, accent, neutrals) so that you actually know HOW to use the palette.

  • LIVE DEMO: Fixing 3 Color Palettes

    I'll choose 3 random color palettes and show you EXACTLY how to fix them so they're brand (+ website) ready.

  • My Favorite Tools & Resources

    I'll show you my favorite FREE & PREMIUM tools to help you fix, test, & share your color palettes.

I'll show you exactly what to fix and how to fix it 🎨

GET A FREE DESIGN TOOL

GET A FREE DESIGN TOOL

GET A FREE DESIGN TOOL

GET A FREE DESIGN TOOL

GET A FREE DESIGN TOOL

GET A FREE DESIGN TOOL

GET A FREE DESIGN TOOL

GET A FREE DESIGN TOOL

GET A FREE DESIGN TOOL

GET A FREE DESIGN TOOL

☺ FREE GIFT ☺

Color Harmony Generator

Attend the workshop and get a FREE design tool- our smart Color Harmony Generator! 🎨

gimme that freebie

this workshop is for...

  • Graphic Designers, Brand Designers & Web Designers interested in color psychology
  • Illustrators & Artists who want to master color palettes for their next projects.
  • Business owners aiming to build a strong, memorable brand.

Hiiiiiii, I'm Sam.

I'm a graphic designer & color palette expert based in Nashville, TN.

I create tools & resources to help brands create perfect color palettes using:

  • psychology: how your colors influence emotions, perceptions, and behaviors
  • business strategy: how your colors align with your vision and connect with your target audience
  • graphic design: how your colors follow design principles of harmony, accessibility, & balance
sign up for workshop

5,000+ Happy Students

"Sam's enthusiasm for colors is contagious"

"Sam was so friendly and personable, and also incredibly knowledgeable - and able to convey these concepts easily and in a way that was digestible!"

Kate A.

PAST WORKSHOP ATTENDEE

"I liked the flow of the workshop and you had concrete examples to back up what you said. I feel like so often design/creative spaces can be based solely off opinion and feelings (which like that's great - art can be relative to the eye who sees it) but when it comes to what we do and working with clients you need to be able to back up what you say - and you did that so well!"

Brooke G.

PAST WORKSHOP ATTENDEE

"I LOVED the examples and you walking through the thought process. Sometimes I find the biggest learning gap is between learning the theory of something and seeing a final result - what thoughts/decisions happened in the meantime? Your workshop helped to shed light on the "unseen in-between" steps that bridge theory and execution. THANK YOU!"

Illana H.

PAST WORKSHOP ATTENDEE

"Honestly, I loved how straight to the point this workshop was! A lot of presenters now a days just talk in a round about. But it was so Jam packed with info!"

Sarah D.

PAST WORKSHOP ATTENDEE

"I loved the amount of quality information! I watch a lot of seminars and so far yours are the absolute best! "

Jai B.

PAST WORKSHOP ATTENDEE

"The breakdowns were easy to digest and everything has very clear and thorough plus it was entertaining and engaging enough for my ADHD brain."

Estafania M.

PAST WORKSHOP ATTENDEE

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Artboard-66

WORKSHOP FAQ'S

"I can't attend the workshop, will it be recorded?"

It sure will! You'll have access to the workshop replay + slides within 24 hours of the workshop.

That being said, I do encourage you to attend the scheduled session because it's going to be FUN and you'll get to ask me all your color-related questions.

"Is this a free workshop?"

Yup! Totally, 100% free. My thank-you gift for your incredible support of my ideas over this last year. ☺

"What topics will be covered in this workshop?"

In this workshop, we're going to explore how to translate a brand personality into a brand color palette.

Here are the topics we'll explore:

  • Spot the problems fast — how to identify what’s not working (too dull, too bright, not enough contrast, competing hues).
  • Set your roles — assign every color a job (hero, accent, light neutral, dark neutral) so usage is obvious.
  • Balance the palette — simple rules to harmonize hue, lightness, and saturation so nothing “sticks out.”
  • Guarantee readability — quick contrast checks that make buttons, links, and text actually accessible.
  • Fill the gaps — add the 1–2 “bridge” colors your palette is missing (without bloating it).
  • Make it usable — turn your palette into a mini style guide you can follow tomorrow.

You’ll leave with a fixed, labeled, contrast-checked palette plus a simple usage plan.