How to Use Your Color Palette on a Website 🎨
You can turn this one color palette:
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into this!
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or this!
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or even THIS!
I'll show you how to choose a website aesthetic & use your brand colors like a PRO.
what you'll learn in this workshop:
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How to Organize Your Brand Colors
We'll take a deep-dive into color mapping and you'll learn how to sort your brand colors into hero colors, accent colors, and neutrals.
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Color Frequency & 'Hero Colors'
I'll show you how to determine your Color Frequency, which is how often you use each one of your brand colors in your website design. We'll also unpack choosing your 'hero' colors to define your brand.
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Accessibility with Website Colors
We'll explore the importance of accessibility with text + background color combinations. I'll show you my favorite free tools & resources to ensure WCAG Accessibility.
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Color Styles of Famous Brands
My favorite part ☺ I'll show you some real brand websites and we'll explore their color styles.
Even more fun... I'll show you how different the brand looks when I swap around their brand colors.
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How to Stand Out from Competitors Using Color
One of the most common questions I get: "what if my competitor uses the same color as me?". I'll show you how to stand out with your color palette AND how you use your brand colors.
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How to Use Your Brand Colors on a Website
The juiciest part of this workshop: I'll show you how to use mockup tools to visualize your brand colors (& fonts) together before you commit to brand guidelines!
SOLD OUT!
Attend the live workshop & get a FREE bonus ↓
1-Page Website Brand Guidelines 🎨
Get the 1-page brand guideline template, perfect for giving your client an easy way to access their brand assets (without the overwhelm!).
This bonus will be shared during the live webinar! ☺
this workshop is for...
- Graphic Designers, Brand Designers & Web Designers interested in creating color palette usage rules for their clients
- Business Owners looking to DIY their color palette
- Brand Managers who want to use their brand colors *perfectly*
Hiiiii, I'm Sam
I'm a graphic designer & color palette expert based in Nashville, TN. I create tools & resources to help brands create perfect color palettes using:
- psychology: how your colors influence emotions, perceptions, and behaviors
- business strategy: how your colors align with your vision and connect with your target audience
- graphic design: how your colors follow design principles of harmony, accessibility, & balance
I'm really excited to teach this workshop. I've been on both sides of the brand guidelines: the client AND the designer. We're gonna have so much fun!