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How to Create the Perfect Color Palette
A 30-minute masterclass on creating accessible & memorable brand color palettes.
By signing up, you agree to receive our occasional & fun marketing emails. ☺
10,000+ Happy Students
"Sam's enthusiasm for colors is contagious"
"Sam was so friendly and personable, and also incredibly knowledgeable - and able to convey these concepts easily and in a way that was digestible!"
Kate A.
PAST WORKSHOP ATTENDEE
"I liked the flow of the workshop and you had concrete examples to back up what you said. I feel like so often design/creative spaces can be based solely off opinion and feelings (which like that's great - art can be relative to the eye who sees it) but when it comes to what we do and working with clients you need to be able to back up what you say - and you did that so well!"
Brooke G.
PAST WORKSHOP ATTENDEE
"I LOVED the examples and you walking through the thought process. Sometimes I find the biggest learning gap is between learning the theory of something and seeing a final result - what thoughts/decisions happened in the meantime? Your workshop helped to shed light on the "unseen in-between" steps that bridge theory and execution. THANK YOU!"
Illana H.
PAST WORKSHOP ATTENDEE
"Honestly, I loved how straight to the point this workshop was! A lot of presenters now a days just talk in a round about. But it was so Jam packed with info!"
Sarah D.
PAST WORKSHOP ATTENDEE
"I loved the amount of quality information! I watch a lot of seminars and so far yours are the absolute best! "
Jai B.
PAST WORKSHOP ATTENDEE
"The breakdowns were easy to digest and everything has very clear and thorough plus it was entertaining and engaging enough for my ADHD brain."
Estafania M.
PAST WORKSHOP ATTENDEE
The Color Palette System™
a strategy-backed system for brand color palettes
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psychology
how your colors influence emotions, perceptions, and behaviors
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business strategy
how your colors align with your vision and connect with your target audience
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graphic design
how your colors follow design principles of harmony, accessibility, & balance

In this workshop, you'll learn:
✓ color psychology
✓ color terminology & color theory
✓ main colors, accent colors, & neutrals
✓ how famous brands use their color palettes
✓ how to choose a hero color
✓ step-by-step process for building a color palette

Hiiiii, I'm Sam
I'm a graphic designer & color palette expert based in Nashville, TN. I create tools & resources to help brands create perfect color palettes using:
- psychology: how your colors influence emotions, perceptions, and behaviors
- business strategy: how your colors align with your vision and connect with your target audience
- graphic design: how your colors follow design principles of harmony, accessibility, & balance
WORKSHOP FAQ'S
"I can't attend the workshop, will it be recorded?"
If you are unable to attend one of the scheduled sessions, I recommend choosing the 'ON DEMAND' session- which will show you a replay instantly!
"Is this a free workshop?"
Yup! Totally, 100% free. My thank-you gift for your incredible support of my ideas over this last year. ☺