How to Create Perfect Brand Guidelines in 10 Minutes 🎨
what you'll learn in this workshop:
-
Why Brand Guidelines Are Important
We'll explore what people think brand guidelines are (here are your fonts, here are your colors).
Then, we'll unpack what guidelines ACTUALLY are and why they're so important for business owners & designers. -
Technical Terms, Made Simple
If you've ever felt a teensy bit intimidated by graphic design lingo, fear not! I'll give you the technical terms AND simple definitions so you feel comfortable using the right terms in your guidelines.
-
How to Check for Accessibility
I'll show you how to check the WCAG (web content accessibility guidelines) and use tools to make sure that your font + color recommendations are accessible.
-
What to Include (& WHY!)
The most important part: we'll cover what to include in your brand guidelines (& more importantly: WHY!). I'll show you real style guides so that you can get more comfortable with design aesthetics + vibes.
-
LIVE DEMO
I'll actually create a full set of guidelines in 10 mins.
Seriously!
-
How to Package & Deliver Guidelines
Should you put everything together in a fancy PDF? Or use Dropbox®? or Notion®?
I'll show you all the ways to can package your brand guidelines in a pretty bow so that they're easy to access and actually use.
Attend the workshop & get a FREE (secret) bonus ↓
this workshop is for...
- Graphic Designers, Brand Designers & Web Designers interested in creating perfect style guides for their clients
- Business Owners looking to DIY their brand guidelines
- Brand Managers who want to use their brand guidelines *perfectly*
Hiiiii, I'm Sam
I'm a graphic designer & color palette expert based in Nashville, TN. I create tools & resources to help brands create perfect color palettes using:
- psychology: how your colors influence emotions, perceptions, and behaviors
- business strategy: how your colors align with your vision and connect with your target audience
- graphic design: how your colors follow design principles of harmony, accessibility, & balance
I'm really excited to teach this workshop. I've been on both sides of the brand guidelines: the client AND the designer. We're gonna have so much fun!