How to Create a Brand Color Palette

In 1 Hour or Less ☺

choose your session time

what you'll learn in this workshop:

  • How to Craft a Brand Personality

    Brand personality is the heart of color palette design. You'll learn how to build an obsession-worthy brand personality.

  • Ingredients for a Successful Color Palette

    We'll explore the essential ingredients you need for an accessible, strategy-focused palette. As a fun bonus, we'll break down some brands that are doing it sooooo right.

  • Color Psychology vs. Color Palette Psychology

    We'll explore the psychological meanings behind colors and how you can create palettes that tap into human behavior.

  • The Journey of Building a Color Palette

    I'll show you the step-by-step process for crafting perfect color palettes, every single time.

  • How to Translate a Brand Personality into a Color Palette

    The main focus of this workshop: I'll show you how to take that unique brand personality and magically transform it into a perfect color palette.

  • My Favorite Tools & Resources

    I'll show you some of my favorite, designer-approved tools for crafting brand personalities, mood boards, and color palettes.

get a workshop ticket

5,000+ Happy Students

"Sam's enthusiasm for colors is contagious"

"Sam was so friendly and personable, and also incredibly knowledgeable - and able to convey these concepts easily and in a way that was digestible!"

Kate A.

PAST WORKSHOP ATTENDEE

"I liked the flow of the workshop and you had concrete examples to back up what you said. I feel like so often design/creative spaces can be based solely off opinion and feelings (which like that's great - art can be relative to the eye who sees it) but when it comes to what we do and working with clients you need to be able to back up what you say - and you did that so well!"

Brooke G.

PAST WORKSHOP ATTENDEE

"I LOVED the examples and you walking through the thought process. Sometimes I find the biggest learning gap is between learning the theory of something and seeing a final result - what thoughts/decisions happened in the meantime? Your workshop helped to shed light on the "unseen in-between" steps that bridge theory and execution. THANK YOU!"

Illana H.

PAST WORKSHOP ATTENDEE

"Honestly, I loved how straight to the point this workshop was! A lot of presenters now a days just talk in a round about. But it was so Jam packed with info!"

Sarah D.

PAST WORKSHOP ATTENDEE

"I loved the amount of quality information! I watch a lot of seminars and so far yours are the absolute best! "

Jai B.

PAST WORKSHOP ATTENDEE

"The breakdowns were easy to digest and everything has very clear and thorough plus it was entertaining and engaging enough for my ADHD brain."

Estafania M.

PAST WORKSHOP ATTENDEE

Artboard-66
Artboard-66

Hiiiii, I'm Sam

I'm a graphic designer & color palette expert based in Nashville, TN. I create tools & resources to help brands create perfect color palettes using:

  • psychology: how your colors influence emotions, perceptions, and behaviors
  • business strategy: how your colors align with your vision and connect with your target audience
  • graphic design: how your colors follow design principles of harmony, accessibility, & balance
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WORKSHOP FAQ'S

"I can't attend the workshop, will it be recorded?"

It sure will! You'll have access to the workshop replay + slides within 24 hours of the workshop.

That being said, I do encourage you to attend the scheduled session because it's going to be FUN and you'll get to ask me all your color-related questions.

"Is this a free workshop?"

Yup! Totally, 100% free. My thank-you gift for your incredible support of my ideas over this last year. ☺

"What topics will be covered in this workshop?"

In this workshop, we're going to explore how to translate a brand personality into a brand color palette.

Here are the topics we'll explore:

  • Color Psychology vs. Color Palette Psychology
  • What makes something a successful brand color palette (with examples)
  • How to find a brand personality
  • The journey of building a color palette
  • How to translate a personality into a color palette
  • My favorite tools & resources