Welcome to the Color Palette Cheat Sheet

I created this guide as 'Color Palettes 101'- it's the basic guide for any brand who is thinking of creating or refreshing a brand color palette.

Here are some of the resources included in this Cheat Sheet:

Watch the Tutorials!


I turned each step into a bite-sized tutorial video ☺

How to Use This Cheat Sheet

A quick intro to the Color Palette Cheat Sheet & all the magical resources I included!

My Favorite Color Palette Tools

My favorite free + premium tools to build color palettes

How To Understanding Your Brand's Personality

(7 mins)

How To Get Inspiration From Other Brands

(5 mins)

How To Evolve an Existing Color Palette

(4 mins)

How To Choose Your Base Palette

(6 mins)

How To Add Some Neutrals

(5 mins)

How To Choose Your Color Palette Formula

(7 mins)

How To Avoid Overly Bright Colors

(4 mins)

How To Test for Contrast

(7 mins)

How To Install Color Palette

(6 mins)

How To Create Usage Guidelines

(4 mins)

Hey, I'm Sam!

I'm the founder of the Color Palette Studio. I'm a graphic designer who absolutely LOVES color palette design. My specialty is helping brands translate their business strategy into color palettes that connect with their dream clients.


I created this guide as 'Color Palettes 101'- it's the basic guide for any brand who is thinking of creating or refreshing a brand color palette.


Each step comes with an action item. This whole process should take you less than 1 hour. I hope you enjoy it and that this guide helps you feel 100% in love with your brand colors. You got this!

follow me on IG

Get Our Best-Seller

Get Our Best-Seller

Get Our Best-Seller

Get Our Best-Seller

Get Our Best-Seller

Get Our Best-Seller

Get Our Best-Seller

Get Our Best-Seller

Get Our Best-Seller

Get Our Best-Seller