Welcome to ‘Brand in a Box': a weekly drop where I create a fictional brand & give you….

• custom color palette & font pairings 

• my reasons behind those choices

• a website mockup so you can see HOW those elements come together (your most-requested feature!)
  

This week's fictional brand is The Cozy Quill: an antique bookshop based in Foxglove Hills, Vermont. I wanted this brand to feel full of old-world magic and quant traditions.

This was a really interesting brand for a few reasons:

1- The heading font is a FREE Google font

2- I didn't purchase any graphics or illustrations

3- I only used 2 colors in the brand palette

Let this be a reminder that simple, clean branding can still send a strong message. Instead of including a bunch of imagery or premium graphics, I leaned on clean, thin lines and free paper textures.

These fonts and colors are perfect for brands that...

• lean into a warm, old-world vibe
• want to embrace the 'dark academia' aesthetic
• prioritize coziness, nostalgia, and community

The Fonts: 

The heading font for this brand is a FREE Google font (love that)- Aguafina. I love how it feels like it's actually written with ink + quill, perfect for the name of this brand!

• heading font: Aguafina (free Google font!)
• body font: ITC American Typewriter (available on Canva Pro!)

The Colors: 

For the first time, I only used 2 brand colors: a light neutral and a dark neutral. I made sure I had high contrast, and kept it super simple. Remember- your palettes don't have to be huge to be beautiful!

The Graphics: 

I searched 'paper textures' and found these free ones on Canva. Not only were they a great, warm color match to my brand colors, but they also gave a bit of texture & grit to this website mockup.

The Website Mockup: