I wanted this brand to feel squishy & approachable, so I chose some SUPER friendly fonts
This Week's Brand-In-A-Box:
Vibe Check Therapy
Last week, I tried a new newsletter idea:
'Brand-in-a-Box': where I curate a color palette, font pairings, and graphics to create a website mockup for a fictional brand.
There's a little survey at the bottom of my emails and I was FLOOOOORED at how many of you responded (more than all my past newsletters… combined).
I heard you loud & clear:
You freaking love Brand-in-a-Box. Which is awesome, because it's so much fun for me to create these.
SO. Without further adieu… this week's Brand-In-A-Box is 'Vibe Check Therapy', a counseling service for Gen Z & Millennials based in Austin, TX. I hope you love this one, too!
Here are the tools I used to create this 'Brand in a Box':
Color Palette Builder
$97.00 USD$297.00 USD
I used the Color Palette Builder to create the color palette (I used colors from the 'bold & vibrant' design style)
already have the Color Palette Builder? Use this link to auto-load this color palette into your builder!
Font Pairing Kit
$97.00 USD$197.00 USD
I used the Font Pairing Kit to choose font pairings
Brand Visualizer
$97.00 USD$297.00 USD
I used the Brand Visualizer to preview and choose the color palette usage on a website mockup
For the character illustrations, I used Friends Cartoon Characters
About the Author
Sam Remboldt
I'm a self-taught graphic designer and serial entrepreneur based in Nashville, TN. I started The Color Palette Studio in 2023 and have built an incredible community around the joy of designing color palettes for brands. I create tools & resources to help brands create perfect color palettes using:
- psychology: how your colors influence emotions, perceptions, and behaviors
- business strategy: how your colors align with your vision and connect with your target audience
- graphic design: how your colors follow design principles of harmony, accessibility, & balance
