Brand-In-A-Box: Dewtopia

Brand-In-A-Box: Dewtopia

Samantha Remboldt

"I've noticed that most of the high quality brands go for a minimal and neutral vibe, so this is my way of having fun with a more bold & colorful take."

 

Welcome to Brand-in-a-Box, a series where I curate some font pairings, brand colors, and graphics/illustrations to create a ready-to-use brand!

For this week's Brand-in-a-Box, I wanted to create a skincare brand called 'Dewtopia' that had a colorful, galaxy-inspired vibe. 

I'm a big skincare junkie, but I've noticed that most of the high quality brands go for a minimal and neutral vibe. So this is my way of having fun with a more bold & colorful take on premium skincare!

I hope you love this one. It was a really fun concept to play with. ☺

 

THE FONTS:

I looooove when I can use fonts from the same family, and the 'Traulhla' fonts perfectly captured the cosmic vibe l wanted. The 'Italica' version is sharp and totally unique, while the 'Lineara' version is easy to read and the perfect complement.

 

THE COLORS:

I wanted to lean more into dark, mystical backgrounds with this brand- which is why you'll see that navy blue used as the background color most often. I loved bringing in the cosmic pinks & purples- and the orange was a splash of fun energy.

THE GRAPHICS:

I found this pack of abstract linear gradients that perfectly matched the color scheme for the brand. I love how these feel a bit 'supernova-ish'. I also utilized the abstract shapes for a magical effect on the product mockups.

 

Here are the tools I used to create this 'Brand in a Box': 

 


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