VIP Days: How to Design an Entire Brand in 1 Day
what you'll learn in this workshop:
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What is a VIP Day?
We’ll explore how VIP Days let you deliver top-quality results fast. By focusing on strategy, design, and your client’s exact needs, you’ll walk away with a fully realized strategy—no more endless revisions.
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Prep Work
We’ll unpack the onboarding steps, questionnaires, and brand audits that ensure everything runs smoothly. When you set the stage right, the day practically designs itself.
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VIP Day Scheduling & Pacing
I’ll show you how to structure your hours for maximum productivity and client collaboration. From morning kickoff to final handoff, you’ll learn exactly how to keep your project—and your sanity—on track.
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Pricing & Setting Expectations
We’ll cover how to confidently set a VIP Day rate that reflects your expertise. Plus, learn how to clearly define the scope and deliverables so both you and your client know exactly what to expect from start to finish.
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Upsells & Future Projects
A VIP Day doesn’t have to be a one-and-done affair. Find out how to turn this short-term engagement into ongoing collaborations and future projects.
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Tools that Save Me Time
The right toolkit is the secret ingredient behind a one-day brand design miracle.
I’ll share the practical tools that cut my work time in half.
Attend the workshop & get a FREE bonus!
VIP Day Prep Cheatsheet
Get my editable Canva template- perfect for sending to clients to collect all the details you'll need to have a productive VIP Day!
this workshop is for...
- Graphic Designers, Brand Designers & Web Designers interested in adding a new source of revenue to their business
- Business Owners looking to DIY their brand identity in 1-day
- Brand Managers who want to bring their brand assets together for a cohesive identity
Hiiiii, I'm Sam
I'm a graphic designer & color palette expert based in Nashville, TN. I create tools & resources to help brands create perfect color palettes using:
- psychology: how your colors influence emotions, perceptions, and behaviors
- business strategy: how your colors align with your vision and connect with your target audience
- graphic design: how your colors follow design principles of harmony, accessibility, & balance
I'm really excited to teach this workshop. I've been on both sides of the brand guidelines: the client AND the designer. We're gonna have so much fun!